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Govt launching 75-day campaign to clean up 75 beaches along country’s coastline

The drive aims to remove 1,500 tonnes of garbage from the sea coasts which will be a huge relief to marine life and the people staying in coastal areas.(Photo for representation)

A coastal clean-up drive will be carried out at 75 sea beaches across the country for 75 days from July 3 to September 17, 2022, Union Minister Jitendra Singh has announced.

The drive aims to remove 1,500 tonnes of garbage from the sea coasts which will be a huge relief to marine life and the people staying in coastal areas, according to an official statement.

The minister chaired a meeting to review preparations for the upcoming "International Coastal Clean-up Day 2022" on September 17, 2022, at Prithvi Bhavan, Ministry of Earth Sciences headquarters in New Delhi on Thursday, the statement said.

The meeting was attended by DG, Indian Coast Guards, senior officials of the Ministry of Earth Sciences and other organisations which are involved with hosting the event.

The Union Minister said that the annual event, which is organized on the 3rd Saturday of September every year, is falling on September 17 this year which is, coincidentally, the birthday of Prime Minister Narendra Modi, who has been pioneering the cause of cleanliness (Swachhta), sea beach protection, environment and climate protection in all its forms, according to a release by the Ministry of Earth Science.

Singh said that this year's event also coincides with the celebrations of Azadi Ka Amrit Mahotsav in the 75th year of the country's independence.

Talking about the uniqueness of the event, he said that it will be the first-of-its-kind and longest-running coastal cleanup campaign with the highest number of people participating in it.

He said that the participation of the common man is essential to convey the message of "Swachh Sagar, Surakshit Sagar" for the prosperity of not only coastal areas but also other parts of the country.

The 75-day long event will start on July 3, 2022, with the release of brochure and a media interaction. There will be a formal launch across the country, more so in the coastal States, with opinion makers and celebrities attending the local events, the release said.

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