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Sales at Delhi’s Khadi India flagship store in CP crossed 1 crore on Gandhi Jayanthi despite Covid

India's Khadi craze rises

Khadi sales on Gandhi Jayanti at Delhi’s flagship Khadi India outlet in Connaught Place once

once again crossed the Rs 1 crore mark despite the Covid-19 pandemic that has dampened the shopping spirit.

On 2nd October, the overall sale of Khadi products was recorded at Rs 1,01,66,000 (Rs 1.02 crore) which is considered a robust figure given the pandemic situation.

This is for the 4th consecutive year since 2018, that the Khadi sale at the Connaught Place showroom on 2nd October has crossed the Rs 1 crore mark. Last year on 2nd October, the gross sale was recorded over Rs 1.02 crore, while the total sale on 2nd October 2019, stood at Rs 1.27 crore, which is also the highest ever single-day sale of Khadi. In 2018, total sale value on 2nd October was Rs 1.06 crore.

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Khadi and Village Industries Commission (KVIC) chairman Vinai Kumar Saxena attributed the massive sale figures to the frequent appeals of the Prime Minister to buy Khadi and also Khadi’s ever-growing acceptance among shoppers. “Khadi, the most eco-friendly product in the world, is increasingly becoming popular among people of all sections and age-groups. In the Covid-19 era, there has been a manifold rise in the demand of eco-friendly and herbal products. KVIC is constantly adding new products to cater to the larger consumer base, while maintaining the highest quality standards despite challenges,” Saxena said.

Like the previous year, production of Khadi and village industry products in 2021 too, was affected due to lockdown in wake of the second wave of Covid-19. However, Prime Minister Narendra Modi has, on several occasions, appealed to the people to buy Khadi. In his latest episode of “Mann ki Baat” on 26th September, the Prime Minister urged people to buy Khadi during the festive season and break all previous records of Khadi sales.