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India’s Khadi denim a huge hit in US

Khadi denim’s outstanding quality matches international standards (Image courtesy: Twitter@kvicindia)

India has said that a repeat order for Khadi denim from the US fashion brand Patagonia has reaffirmed Khadi’s Global popularity and country's punctuality in fulfilling supply orders.

Patagonia placed an order for purchasing 17,050 meters of Khadi denim fabric worth nearly Rs 80 lakh from Udyog Bharti, a Rajkot-based Khadi Institution through textile giant Arvind Mills, last month.

The repeat order comes after the successful completion of the previous order for 30,000 meters of Khadi denim fabric worth Rs 1.08 crore.

Patagonia is using the handcrafted Khadi denim fabric for making denim apparels. With the latest order, the total Khadi denim purchased by Patagonia has gone up to 47,000 meters worth nearly Rs 1.88 crore

In July 2017, Khadi and Village Industries Commission (KVIC) had signed an agreement with Arvind Mills Limited, Ahmedabad, to trade Khadi denim products around the world. Since then, Arvind Mills has been purchasing a large quantity of Khadi denim fabric every year from KVIC-certified Khadi institutions of Gujarat.

KVIC Chairman Vinai Kumar Saxena lauded the development saying the repeat order from Patagonia was a result of Khadi denim’s outstanding quality that matched all international standards. He said that while supplying the order, special attention was given on maintaining the highest quality standards, uniformity of the product and timely supply of the fabric. 

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