Indian Ayurveda practices and Ayurveda products which are essentially organic and natural in nature without any use of chemicals are fast becoming a craze in China’s ever growing beauty segment. A host of Indian high end luxury skin care brands such as Kama and Forest Essential among others have found their way into the Chinese retail market.
“Namaste” is a new mantra for many of China’s beauty consumer, Jing Daily, a digital publication in China representing the luxury consumer trend, said.
Hotels and resorts promoting Ayurveda are gaining acceptance. “From Shanghai to inland cities like Kunming, Ayurveda wellness hotels have mushroomed and offer consumers ad hoc beauty and diet treatments according to their ayurvedic body types,” it said, adding that amid gruesome 996 work schedule, the Chinese and a competitive social environment with unrealistically high beauty standards, the younger citizens are seeking beauty rituals that help them reach a deeper relaxation beyond just physical touchups.
The global Ayurveda market was estimated at about $9.5 billion in 2020. It is expected to touch $21.6 billion by 2028, growing at a CAGR of 10.8 per cent.
“The world is discovering the benefits of Ayurveda. People are nor realising that these products are safe to use without any side effects compared to the products typically available in the West,” an Indian-Australian entrepreneur who ventured into the field, told India Narrative.
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