The International Cricket Council (ICC) has teamed up with award-winning South African rapper and singer, Rouge – highly famed for her hit singles such as Mbongo-Zaka and Dololo – to compose the official 2023 Women’s T20 World Cup anthem titled, ‘Turn it Up’.
Looking ahead to one of the most significant women’s sporting events in Africa next year, the Women’s T20 World Cup edition will be an African first, with South Africa welcoming nine nations; Bangladesh, England, Ireland, India, New Zealand, Pakistan, Sri Lanka, West Indies and defending champions, Australia to the shores for the first time in the event’s history.
Rouge is looking forward to witnessing how the song will connect with fans and get them excited for the ICC Women’s T20 World Cup, but ultimately show their support for the ultimate prize in T20 cricket. The opening game takes place between South Africa and Sri Lanka on February 10 at Newlands Cricket Ground in Cape Town.
“It’s amazing how music has the potential to evoke different emotions to people, whether it’s happiness, sadness and excitement. When you mix sport and music you create positive connections with a variety of people and this is why we want fans all around the world to Turn It Up for what will be South Africa’s first Women’s T20 World Cup,” said Rouge.
Time to #TurnItUp with this brand-new and exclusive ICC Women’s #T20WorldCup anthem from @Rouge_Rapper!
Give it a listen and let us know what you think 🔥
➡️ https://t.co/F78P6lIVnm pic.twitter.com/SXLhUblOjC
— T20 World Cup (@T20WorldCup) December 8, 2022
ICC is encouraging fans from across the globe to ‘Turn It Up’ for the World Cup and their favourite teams and players, who will be in action in 23 matches over 15 days.
“Looking back at the 2010 FIFA World Cup anthem, it brought so much joy to every fan as well as the players on the field. Now, that’s what we wish for with the song ‘Turn It Up’. We would like for people from every part of South Africa, different races and background to come together, support us and rally behind the tournament to make it memorable for the world,” said South Africa captain Dane van Niekerk.
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