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Olympic gold medalist Neeraj Chopra&rsquo;s endorsement fee for corporate brands has jumped 10-fold after his gold medal winning javelin throw at the Tokyo Olympics and brought him into the big league that top cricketers rule.</p>
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According to a report in leading financial daily The Economic Times, Neeraj has at least 80 brands chasing him, including top auto and apparel companies, for advertisements. But his hectic training schedule puts a limit on the number he can take up.</p>
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The Olympic star used to charge Rs 15 to 20 lakh for an advertisement before the Tokyo Games, which is now expected to go up to Rs 1.5 to 2 crore or even more. The athlete is reported to have more than 4 million followers on Instagram and close to 6 lakh on Twitter.</p>
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JSW Sports, the agency that handles his endorsement deals, informed The Economic Times that Neeraj&rsquo;s existing deals with companies such as Nike are expected to be renewed at the higher rates.</p>
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He is reported to have already signed deals with online education giant Byju&rsquo;s and Tata AIA Life Insurance at the new rates.</p>
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JSW Sport is also reported to have informed companies that associated themselves with Neeraj Chopra&rsquo;s medal winning moment on social and digital media to remove their ads as they do not have a contract with the athlete.</p>
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This had also happened in the case of badminton star PV Sindhu when the agency handling her endorsement deals had said it would have to issue a legal notice.</p>
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