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Fintech start-up offers perks to staff who focus on fitness

Nithin Kamath, Founder and CEO of Zerodha

There is an increasingly concern among people to become healthier and fitter in the wake of the Covid-19 pandemic. This has become an issue with employers like the financial services company, Zerodha which started an initiative to motivate its employees to become fit.

The Fintech gave its employees 12 months and also offered rewards and perks for becoming healthier.

The founder and CEO of Zerodha, Nithin Kamath, talking about how this initiative came into being wrote in his Twitter:  "Post the first lockdown, like everywhere, our team at Zerodha as a whole was probably the unhealthiest ever, due to the lack of physical activity, work-life imbalance, bad diet, and more. We thought of a way to nudge the team to get healthy and the results are phenomenal.”

Continuing, he added in order to make them switch, perks were offered. "On our internal forum, we asked everyone to set a 12-month get-healthy goal and update the progress every month, to create accountability. To increase participation, we said everyone who reaches the goal will get a 1-month salary as a bonus and 1 lucky draw for ₹ 10 lakhs."

With results being encouraging, the company plans to make this initiative a permanent fixture. Kamath said: "The transformation stories are super inspiring and pushing others to take action as well. We also have proof that getting healthy improves professional performance as well. Our Get Healthy program will now run permanently.”

He hoped his fellow entrepreneurs will follow Zerodha’s example and inspire their employees to become healthier.