Jollof and Biryani: How Nigeria-India Redefine Soft Power

by Osaze Efe

In Nigeria’s capital, Abuja, on November 15, 2024, a quiet revolution unfolded. Three Memoranda of Understanding were signed between India and Nigeria—on cultural exchange, customs cooperation, and geospatial surveys—paving the way for deeper people-to-people ties. Coupled with India’s longstanding Indian Technical and Economic Cooperation (ITEC) scholarships, offering some 500 slots annually to Nigerians, these pacts herald a new chapter in relations between Africa’s most populous nation and the world’s largest democracy. Indian Prime Minister Narendra Modi’s landmark visit the following day, his first to Nigeria in 17 years, sealed the moment with Nigeria’s highest civilian honor, the Grand Commander of the Order of the Niger. This is no diplomatic formality; it’s a blueprint for mutual prosperity in a fractured world.

These agreements aren’t abstract. The cultural exchange MoU commits both nations to sharing archives, arts, and heritage experiences, fostering pluralism in societies long shaped by diversity. Imagine Nigerian troupes performing Afrobeat fusions with Bollywood rhythms at India’s Republic Day, or Indian classical dancers exploring Yoruba festivals—bridges built on shared anti-colonial histories. The customs pact streamlines $20 billion-plus bilateral trade, dominated by Nigerian crude oil feeding India’s refineries, while curbing illicit flows and boosting legitimate commerce. And the survey collaboration, renewing a 2014 framework, equips Nigeria with India’s Survey of India expertise for mapping infrastructure, agriculture, and disaster management in a climate-vulnerable Sahel.

At the core lies ITEC, India’s crown jewel of South-South solidarity. Since 1964, this program has trained over 200,000 professionals from 160 countries, with Nigeria receiving 400-500 fully funded scholarships yearly—250 civilian, 150 defense-focused. Covering IT, renewable energy, governance, agriculture, and more, it has empowered 27,500 Nigerians over 45 years, all expenses paid: tuition, flights, stipends, medical care. Nigerian alumni, from civil servants to engineers, form a vibrant network driving reforms. In 2025-26 alone, India announced 250 additional slots, underscoring its commitment amid Nigeria’s push for digital and agricultural transformation under President Bola Tinubu.

Why does this matter now? India and Nigeria, home to 1.8 billion souls, embody the Global South’s aspirations. Both young democracies—Nigeria since 1960, India since 1947—grapple with youth bulges, urbanization, and extremism. Their diasporas amplify the human connect: 50,000-60,000 Indians thrive in Nigeria’s markets and factories, while Nigerian entrepreneurs eye India’s tech hubs. Over 200 Indian firms have invested $27 billion here, from pharma to automobiles, balancing trade imbalances where Nigeria exports oil but imports refined products, machinery, and generics.

Strategically, it’s a masterstroke. Nigeria gains from India’s playbook: UPI-style digital payments to formalize our informal economy; generic drugs slashing healthcare costs; solar microgrids powering off-grid villages. India accesses Africa’s resources and markets via Nigeria, the continent’s economic powerhouse with a $500 billion GDP. Defense ties, hinted at during Modi’s visit, counter Gulf of Guinea piracy threatening oil routes. Together, they amplify voices at the UN, G20, and WTO—pushing reforms like expanded Security Council seats, where both vie for representation.

Critics might scoff: more MoUs, same old talk? Yet history proves otherwise. ITEC alumni have modernized Nigeria’s railways, agriculture, and bureaucracy. Cultural exchanges via the Indian Council for Cultural Relations have introduced yoga to Lagos gyms and Nollywood stars to Mumbai festivals. Customs reforms could unlock $10 billion in untapped trade, per MEA estimates. In a multipolar era—Trump’s America First, China’s debt traps—these ties offer equitable partnership, not paternalism.

For Nigerians, this is personal. As a Lagos-born observer, I’ve seen Indian pharmacies save lives during shortages, Bollywood films inspire youth, and ITEC grads return as change agents. Nigeria’s reforms—naira float, oil subsidy cuts—need skills India provides gratis. Reciprocally, Nigeria’s youthful dynamism fuels India’s “Viksit Bharat” vision.

Modi’s Abuja speech invoked Gandhi and Nkrumah, urging “Sabka Saath, Sabka Vikas”—development for all. Tinubu echoed with “Renewed Hope.” This isn’t rhetoric; it’s action. As climate crises loom and terrorism festers, India-Nigeria collaboration in renewables, counter-terror, and pluralism is vital. With 500 scholarships yearly, cultural caravans crossing oceans, and surveys mapping shared futures, people-to-people ties will outlast any regime.

This is not just bilateral; it’s a model for the Global Majority. As we mark these pacts’ second year, expect alumni-led innovations, trade surges, and festivals blending jollof with biryani. India and Nigeria aren’t just partners—they’re family, proving soft power trumps hardball every time.

  • Osaze Efe is a Senior Policy Fellow at the Amani Research Initiative, where he specializes in sustainable urban development. With decades of experience in public administration, Osaze bridges the gap between grassroots advocacy and legislative reform. He also mentors young economists in Benin City on building resilient local infrastructures.

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