Govt measures on social media, OTT to provide clarity, says Prasoon Joshi

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Prasoon Joshi, Chairperson of Central Board of Film Certification (CBFC), on Thursday reacted positively to the government's decision to impose stringent guidelines on social media and over-the-top (OTT) platforms.</p>
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"Measures taken for a level playing field and empowering consumers would provide clarity for content creators of emerging platforms. Responsible and accountable mechanisms will only bring in more quality and maturity in a commercial creative industry. @PrakashJavdekar @rsprasad," Joshi tweeted.</p>
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"Initiative by MIETY @MIB India to balance business interest of digital, SM platform & empowering users provides clarity. In a commercial industry even a creatively commercial one-if the audiences' share of wallet is asked for, their share of voice needs to be taken cognisance of," the CBFC chief mentioned in a separate tweet.</p>
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Earlier on Thursday, the Union Government came up with new stringent guidelines for social media platforms along with code of ethics for OTT platforms and digital media.</p>
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Social media platforms will be classified under two categories — social media intermediaries and significant social media intermediaries — with the latter being subject to greater obligations.</p>
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For OTT and digital media platforms, the government has set up three-level grievance redressal mechanism under the rules, with different levels of self-regulation.</p>
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<em>(IANS)</em></p>
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