Milk startup gets seed capital amid Covid chaos


Moolah time

Tabling dairy and fresh farm produce to end customers in 'Bharat', Ranchi-based Puresh Daily has caused a lot of excitement within the Indian angel investment network. The food-tech startup has raised ₹1.2 crore in its seed round from Dhianu Das of Alfa ventures and Agility Venture Partners, according to a statement.

Puresh daily offers subscription for milk produce, tabling produce from their eight franchise farms to 1200 subscribers in three cities namely Ranchi, Ramgarh and Bokaro.

"We're charged with the investors' confidence, as they oversubscribed our startup during this seed round. With these funds, we will expand our product base to at least ten tier-II more cities, to 20,000 subscribers and partner with different entrepreneurs", said Manish Piyush, Founder at Puresh Daily. Unlike other companies that suffered during the Covid-19 pandemic and resulting lockdowns in 2020, the demand for milk and fresh produce shot up as essential items. "Milk is essential for India's kitchens, and we reach our customers' doors every day with healthy products - that's how we're succeeding", added Piyush.

Angel investor network Agility which is backing further investment into Puresh Daily, said that a solid team with ' proven track record is a key reason for a winning formula. "First, milk is a recession-free business, capable of growth in Covid times. It's also highly unorganised, with several dairy farms in dire need of upgradation and market reach. Their idea has enormous potential", said Prashant Narang, founder, Agility Venture Partners.

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