In a video shared by the Mahindra & Mahindra Group chairman Anand Mahindra, a street performer in the popular Gangireddu ritual of South India has a bull with a difference. The animal has a UPI scanning code on its head for making digital payments. As the master continues to play music, the video shows a spectator scanning the code on his mobile and proceeding to pay!

“Do you need any more evidence of the large-scale conversion to digital payments in India?!” Mahindra remarked sharing the clip.

Do you need any more evidence of the large-scale conversion to digital payments in India?! pic.twitter.com/0yDJSR6ITA

— anand mahindra (@anandmahindra) November 6, 2021